CHALLENGE
A large bio-pharmaceutical brand was challenged to find efficiencies within their market access team. The brand was still expected to win new business with a reduced marketing budget while supporting account management and sales teams with advanced
pull-through capabilities and market access intelligence.
SOLUTION
Elandas worked with the brand to understand their needs, and to implement a SaaS solution leveraging organizational data and streamlining design and approval processes to create data-driven professional print and digital resources in real-time.
This allowed the brand to drive results by enabling a rapid response to
market events.
RESULTS
Elandas saved the brand an estimated $2.6M, including $1.2M in agency design costs. Their multi-national parent company awarded the brand and Elandas the Global James E. Burke Award for Best Scale Practice. Elandas also improved speed to market for data-driven resources from 4+ weeks to real-time access and print release, and helped the brand win 43 new payer contracts and distribute 38M units.